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Going Native: Disqus Says Promoted Discovery Ads Getting Traction

From my Forbes.com blog The New Persuaders: Any blogger or media site knows there can be a lot of garbage in the comments on their posts and stories. Now, there’s a little gold in them, too. A couple...

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Peering Over Fiscal Cliff, Marketers Cut Global Ad Spending

From my Forbes.com blog The New Persuaders: Global ad spending is slowing down, prompting a prominent market researcher to cut its estimate of growth this year. eMarketer says ad revenues worldwide...

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How Did I Do On My 2012 Predictions?

Photo: Mike Licht, NotionsCapital.com From my Forbes.com blog The New Persuaders: It’s that time of year: time to reflect on the past year, time to get wasted and watch a glass ball smash into the...

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13 Questions For 2013 In The World Of Online Advertising

Cross-posted at my Forbes.com blog The New Persuaders: For the past few years, I’ve offered predictions here and on The New Persuaders for what’s likely to come in the next year. I viewed them more as...

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5 Reasons Why Facebook Shares Have Soared Past $30

Facebook CEO Mark Zuckerberg (Photo: Wikipedia) From my Forbes.com blog The New Persuaders: After languishing ever since Facebook’s mostly botched initial public offering last May, the social network’s...

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5 Reasons Why Facebook Shares Have Soared Past $30

Facebook CEO Mark Zuckerberg (Photo: Wikipedia) From my Forbes.com blog The New Persuaders: After languishing ever since Facebook’s mostly botched initial public offering last May, the social network’s...

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LIVE: Facebook Unveils Graph Search–Its Long-Awaited Internal Search Engine

Facebook CEO Mark Zuckerberg at the introduction of Graph Search (Photo: Robert Hof) Ever since Facebook invited piles of press people to an event this morning to “come see what we are building,”...

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With Graph Search, Can Facebook Kill LinkedIn, Yelp–Even Google?

Facebook CEO Mark Zuckerberg introduces Graph Search (Photo: Robert Hof) From my Forbes.com blog The New Persuaders: Facebook took pains today to tell the world that its new social search service,...

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Free Calling For iPhones: Is This The Real Facebook Phone?

Facebook Messenger app After testing a free voice calling feature for its Messenger app in Canada recently, Facebook has quietly made the feature available in the U.S. as well–to iPhone users, anyway....

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Display Ads To Eclipse Search As Mobile Revenues Take Off

From my Forbes.com blog The New Persuaders: All that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of startups? Fuhgeddaboudit. Researcher Gartner today upped...

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Facebook’s New Gift Service: Nice, But Not Yet An E-Commerce Game Changer

From my Forbes.com blog The New Persuaders: Just in time for prime gift-giving holidays like Friday’s World Rabies Day (or if you prefer, Ask A Stupid Question Day), Facebook today launched a social...

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Facebook’s Mobile App Install Ads Get Moving

From my Forbes.com blog The New Persuaders: Exhortations to install apps are likely a significant chunk of Facebook’s advertising revenues, and now they’re poised to become an even bigger factor in the...

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Why Do Obama Supporters Appear In Facebook Ads As Romney Fans?

From my Forbes.com blog The New Persuaders: Recently, I’ve been seeing a Sponsored Story ad on Facebook pages indicating that several friends “like” Republican presidential candidate Mitt Romney. No...

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Twitter’s Temp CEO Jack Dorsey Sure Doesn’t Talk Like A Temp

Twitter CEO-for-now Jack Dorsey From my Forbes blog: On a wild day when investors couldn’t figure out whether they loved or hated Twitter’s second-quarter earnings, one thing was clear: Jack Dorsey is...

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Pingpad: A New Social Network For Getting Things Done

Pingpad CEO and cofounder Ross Mayfield From my Forbes blog: There’s no lack of apps to communicate and collaborate with friends, family and colleagues. You use messaging apps such as Snapchat,...

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SF App Startup Cola Creates ‘Slack For The Rest Of Us’

  From my Forbes blog: There’s no end of messaging apps that let you exchange texts, photos and videos with friends–Whatsapp, Snapchat, Instagram, Facebook Messenger and so on. There are also a lot of...

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‘Unboxing’ Videos A Gift To Marketers

From my New York Times story: One day last year, Jessica Nelson was surprised to find her toddler, Aiden, watching videos online in which people opened box after box of new toys, from Kinder Surprise...

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Facebook’s Monster Mobile Ad Machine

  From my Forbes blog: If there’s one number that stands out in Facebook’s by-all-accounts stellar fourth-quarter earnings report today, it’s the amount of advertising revenues from mobile devices: 80...

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