Going Native: Disqus Says Promoted Discovery Ads Getting Traction
From my Forbes.com blog The New Persuaders: Any blogger or media site knows there can be a lot of garbage in the comments on their posts and stories. Now, there’s a little gold in them, too. A couple...
View ArticlePeering Over Fiscal Cliff, Marketers Cut Global Ad Spending
From my Forbes.com blog The New Persuaders: Global ad spending is slowing down, prompting a prominent market researcher to cut its estimate of growth this year. eMarketer says ad revenues worldwide...
View ArticleHow Did I Do On My 2012 Predictions?
Photo: Mike Licht, NotionsCapital.com From my Forbes.com blog The New Persuaders: It’s that time of year: time to reflect on the past year, time to get wasted and watch a glass ball smash into the...
View Article13 Questions For 2013 In The World Of Online Advertising
Cross-posted at my Forbes.com blog The New Persuaders: For the past few years, I’ve offered predictions here and on The New Persuaders for what’s likely to come in the next year. I viewed them more as...
View Article5 Reasons Why Facebook Shares Have Soared Past $30
Facebook CEO Mark Zuckerberg (Photo: Wikipedia) From my Forbes.com blog The New Persuaders: After languishing ever since Facebook’s mostly botched initial public offering last May, the social network’s...
View Article5 Reasons Why Facebook Shares Have Soared Past $30
Facebook CEO Mark Zuckerberg (Photo: Wikipedia) From my Forbes.com blog The New Persuaders: After languishing ever since Facebook’s mostly botched initial public offering last May, the social network’s...
View ArticleLIVE: Facebook Unveils Graph Search–Its Long-Awaited Internal Search Engine
Facebook CEO Mark Zuckerberg at the introduction of Graph Search (Photo: Robert Hof) Ever since Facebook invited piles of press people to an event this morning to “come see what we are building,”...
View ArticleWith Graph Search, Can Facebook Kill LinkedIn, Yelp–Even Google?
Facebook CEO Mark Zuckerberg introduces Graph Search (Photo: Robert Hof) From my Forbes.com blog The New Persuaders: Facebook took pains today to tell the world that its new social search service,...
View ArticleFree Calling For iPhones: Is This The Real Facebook Phone?
Facebook Messenger app After testing a free voice calling feature for its Messenger app in Canada recently, Facebook has quietly made the feature available in the U.S. as well–to iPhone users, anyway....
View ArticleDisplay Ads To Eclipse Search As Mobile Revenues Take Off
From my Forbes.com blog The New Persuaders: All that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of startups? Fuhgeddaboudit. Researcher Gartner today upped...
View ArticleFacebook’s New Gift Service: Nice, But Not Yet An E-Commerce Game Changer
From my Forbes.com blog The New Persuaders: Just in time for prime gift-giving holidays like Friday’s World Rabies Day (or if you prefer, Ask A Stupid Question Day), Facebook today launched a social...
View ArticleFacebook’s Mobile App Install Ads Get Moving
From my Forbes.com blog The New Persuaders: Exhortations to install apps are likely a significant chunk of Facebook’s advertising revenues, and now they’re poised to become an even bigger factor in the...
View ArticleWhy Do Obama Supporters Appear In Facebook Ads As Romney Fans?
From my Forbes.com blog The New Persuaders: Recently, I’ve been seeing a Sponsored Story ad on Facebook pages indicating that several friends “like” Republican presidential candidate Mitt Romney. No...
View ArticleTwitter’s Temp CEO Jack Dorsey Sure Doesn’t Talk Like A Temp
Twitter CEO-for-now Jack Dorsey From my Forbes blog: On a wild day when investors couldn’t figure out whether they loved or hated Twitter’s second-quarter earnings, one thing was clear: Jack Dorsey is...
View ArticlePingpad: A New Social Network For Getting Things Done
Pingpad CEO and cofounder Ross Mayfield From my Forbes blog: There’s no lack of apps to communicate and collaborate with friends, family and colleagues. You use messaging apps such as Snapchat,...
View ArticleSF App Startup Cola Creates ‘Slack For The Rest Of Us’
From my Forbes blog: There’s no end of messaging apps that let you exchange texts, photos and videos with friends–Whatsapp, Snapchat, Instagram, Facebook Messenger and so on. There are also a lot of...
View Article‘Unboxing’ Videos A Gift To Marketers
From my New York Times story: One day last year, Jessica Nelson was surprised to find her toddler, Aiden, watching videos online in which people opened box after box of new toys, from Kinder Surprise...
View ArticleFacebook’s Monster Mobile Ad Machine
From my Forbes blog: If there’s one number that stands out in Facebook’s by-all-accounts stellar fourth-quarter earnings report today, it’s the amount of advertising revenues from mobile devices: 80...
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